Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages.
But luckily, there are some. And there are plenty of ways to build links to other types of pages.
In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content on your site.
1. Use the product feedback technique
The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Then you offer authors your product in return for feedback.
If they like the product, ask them to consider including you in their article.
More often than not, if they feature you, they’ll link to you.
How to do it
Before you consider this technique, you need to be confident that your product is better than the competition. If bloggers don’t agree with you, they’re not going to feature or link to you.
If you’ve got that part covered, here are the steps:
Brainstorm product categories of products you sell
Search Google for listicles where you’re not featured
Pitch your product for feedback
Brainstorming product categories is easy enough. If you sell smart home products, these will be things like smart thermostats, smart speakers, or smart TVs.
Next, search Google for best product listicles where you’re not featured.
This is as straightforward as searching for best [product category]-brandname.
Searching for relevant product roundup posts
Here’s a listicle that fits the bill:
Example of a product roundup post
For the pitch, don’t straight up offer to send authors your product in return for a backlink. Google sees “exchanging goods or services for links” as a link scheme—so it could get you penalized.
Instead, offer to send them a sample in return for feedback.
Here’s an example outreach email:
Just came across your list of the best smart thermostats and noticed ours didn’t make the cut.
I’m wondering if this is because you liked our competitors’ products better or because you haven’t tried our thermostat yet?
I’d love to send you a sample unit to play whatsapp number list around with if it’s the latter.
Let me know if you’re up for it.
If the author responds and says they haven’t tried your product yet, send them one and follow up in a couple of weeks.
If they like the product, ask if they’ll consider adding you to their roundup. If they don’t, consider that valuable product feedback.