Remember the days when Instagram was nothing more than the hip newcomer on the social media block? How times have changed. This sprawling platform now has over 800 million monthly users and is growing steadily with no end in sight. Instagram was once an app for trailblazers to share their favorite photos and personal memories, but it has quickly grown to become one of the most profitable online marketplaces in the world (the app is expected to generate $6.8 billion in mobile ad revenue in 2018) . Instagram is unique because it provides a gateway to the hearts and wallets of one of the world's hardest-to-reach generations: millennials. Millennials are notoriously difficult to reach and influence through traditional advertising media such as cable TV, but a whopping 59% of 18-29 year olds use Instagram. This newfound cultural phenomenon offers brands around the world a new way to reach potential buyers. 6 Key Strategies for Launching Your Instagram Sales Funnel 1 Additionally, 80% of Instagram users follow at least one brand on the platform. So not only are there a huge number of people using the app, but they also directly welcome brands into their feeds.
Arguably, nothing on this scale has happened since the advent of television. Now is the perfect time to use Instagram as a sales tool, especially if you're running an e-commerce store. With 14% of users likely to make a purchase directly on the platform, it's clear why Instagram continues to prove so lucrative for e-commerce brands. So where would you start? How do you start your Instagram sales funnel? Following these six strategies should get you on the right track. Use Instagram Ad Slots Instagram ads have proven useful for businesses and organizations of all types and sizes. Because of the way Instagram's content stream works, ad placements can seamlessly enter viewers' feeds and appear to be just another post from someone they follow. Once they view the ad again, they usually realize it's a paid placement. 6 Simple Strategies to Start Instagram Sales Funnel 2 The great thing about Instagram, though, is that no one seems to care — viewers don’t mind seeing ads on the industry mailing list do on other apps and media channels. Since they are mostly non-intrusive and highly targeted simple content, viewers are usually not bothered by them. If you can keep your cost-per-acquisition (CPA) low and make a decent profit from using ads, keep doing what you're doing. Continue to increase your budget and expand your campaigns for continued success. The general guidelines for posts are the same whether you choose to use Instagram Stories or placements in your ad's main feed. First, make sure your ad is well-designed and to your audience's tastes. They should be minimalistic and as integrated into the feed/story as possible.
Remember, Instagram is a photography app - make sure your ads are in the spirit of the platform! Turn your CV into a call to action Your personal data is your main asset. We're talking about Instagram's penthouse here. Using this space to create a compelling call to action is the first thing you should do on Instagram. Since the app doesn't have much other space for text or links throughout its interface, you really need to get creative and use what you have to the best of your ability. 6 Simple Strategies to Start Your Instagram Sales Funnel 3 We recommend making sure the text in your resume supports the CTA at the end of it - no space should be wasted. The benefit of this form of CTA is that you can update your bio directly when needed, for example if you have a new product line or promotion you want to drive traffic. For most accounts (those with less than 10,000 followers), this is your only chance to link your customers somewhere - make sure you make the most of it! There are paid tools like Links in Profile that allow you to have multiple links in your profile. Engage customers with user-generated content Ask yourself: Why do people use Instagram in the first place? If you understand that the vast majority of people use the app to gain a large following, then you're right. Knowing this, you need to take advantage of it. The best way to do this is to encourage users to post photos of themselves using your product or service and tag your account or use a hashtag to get involved. Using this strategy, you can create an online community centered around your business.
Reposting these user-generated photos on your feed will further engage your audience and keep trying to be featured. Doing so can drive continued engagement and increase your brand awareness. Ottawa-based selfie stick maker Spivo has done an excellent job of this: 6 Simple Strategies to Start an Instagram Sales Funnel 8 Take advantage of influencers - get collaborations! Influencer marketing has become very lucrative, both for the influencers themselves and for the brands that use them. Influencer marketing on Instagram is estimated to cost $1 billion a year, so it’s no wonder that international companies pay thousands or even millions of dollars a year for the service. Influencers ranging from local food bloggers all the way to the likes of Beyonce can earn over $1 million per post. While A-list celebrities make huge amounts of money promoting products, the average sponsored post costs around $300 more — a much more reasonable figure for a smaller company.