No one can resist a gift, even a symbolic one. In this case, promising a free gift, product or service is a great way to boost sales. This technique must be combined with the emergency lever to increase its effectiveness. Daniel Wellington5. New products When you present a new product or a new collection , communicate it by e-mail. It should be lightly emphasized in the message, accompanying an eye-catching graphic with explanatory text and a call to action that leads to the discovery of the new elements. New product6. Contests To increase traffic volumes on the site and ultimately achieve conversions, a contest-based strategy can be very effective. The advantage of participating in the competition acts as a more than convincing consideration for those who decide to register. Therefore, investing energy and resources (also read – money) into contest activity during low traffic times can be very helpful in boosting site trends and improving engagement . Bonus idea: link the contest to the purchase of a product , in order to promote conversions as well as traffic and engagement. Competition7.
Mysterious Offer Curiosity killed the cat, as the old saying goes. There is no doubt that curiosity provides a stimulus to action that should not be overlooked. To entice readers to click, why not play on the mystery and offer a special offer that they can only discover by clicking on the email ? Interactivity + curiosity + savings: the winning combination. Mysterious offer8. Diverting Newspapers Newsjacking is the marketing technique that takes advantage of current E-Commerce Photo Editing Service events , using them as a "hook" to present products or services. An example? Norwegian Air's advertising campaign when Angelina Jolie and Brad Pitt announced their separation. This technique is also perfect in emails: here are two examples related to National Cat Day. It's a surefire way to seduce cat lovers, and not only! cat day Conclude The universe of promotional emails is much broader than the classic “ Discount Discount Discounts ” communications. When developing your campaign, never forget these points:
Affordability is a powerful lever, but it is not the only one. Experiment with other forms of communication to present the same product. Always keep in mind the type of relationship you want to establish with your readers. Don't bore them, don't be intrusive, and don't be repetitive. To maximize conversions, experiment with formats , text, call-to-actions, and images. Segment your audience and send each cluster the most relevant offer. To start your promotional email campaign now, try MailUp with a 30-day free trial!When the season is right, all you have to do is unleash your creativity and spark curiosity with captivating, colorful and elegant graphics. Also, on the content side, there's only the action engine and it's not particularly sophisticated – the price. Do you know how to structure an effective campaign for the summer sales? Read the guide> Toms - Sales 2. Promotion exclusive One of the most effective levers we've included is exclusivity. The feeling of being part of a small privileged group has a strong appeal to human psychology. Pave the way for mobile-only, newsletter, member, or friends and family-only promotions like this one from Julep.