OR 2. Providing various online services (such as creating landing pages, email capture forms, video marketing, SEO services, etc.) to local businesses or individuals by using offline marketing tactics, such as cold calling, Craigslist, even pounding the pavement. We could discuss the above further to figure out who to sell to, where, when, how, and why, but I just want you to ask yourself two basic questions.
Who is your target market? What are email list you selling to them? If you can clearly define these two parameters, it will help you focus your marketing efforts, whether online or offline. While it seems like just about everything is available online these days, the truth of the matter is there's just as much money to be made offline, using traditional marketing methods that have worked for decades.
This is in spite of recent claims by online marketing gurus that traditional network marketing methods are dead and the best way to succeed in business is by branding yourself online. This is true to an extent, but you may find that the online market nowadays is so saturated by everyone and their grandmother promoting themselves as experts. You may even find it so overwhelming to market online that you might be surprised that there is less competition offline. Over the past decade our lives have been altered forever as a direct result of technology.