very mature, and there are more profit points, which is why Toutiao entered the long video industry. However, it is precisely because the industry environment is mature and the structure is stable that the three companies of You Aiteng are already an iron plate in the industry. To gain benefits, Toutiao must face the three behemoths head-on. 3. "Change" and
"Subversion" "Change" and "subversion" are the keywords most mentioned by practitioners when talking about the video industry in 2018. In addition to the entry of "barbarians", the popularity of short videos and sms marketing service the development of payment models are profoundly affecting the entire industry. With the trend of fragmentation of users' entertainment time and the explosion of short video content, long videos have been seized of time. In the face of long videos, the audience's patience has dropped significantly. "Double-speed chasing dramas" has become
the norm. Gong Yu also admitted that the playback time of short videos and long videos in iQIYI is almost the same. Just as Master Kong has become a leader in instant noodles, it is still no match for the threatening takeaway. The new era must not be built on the old rules. In this regard, "You Aiteng" started to turn long videos into "short videos". "You Aiteng" adds short video content in their respective