Both configure the formula for the success of your ads , which is where the importance of mechanisms such as advertising memory lies. In addition, neuroscience, in conjunction with marketing , concludes that brands that create a memory stand out from the rest . This can be done through: Powerful messages that invite reflection. Ads linked to phone database episodic memory, emotions and experiences. Advertising related to physical memory, associated with memories that help to perform actions, emphasized in routine teachings. 12 Tips to create an effective promotional souvenir Here are some options to boost effective ad recall
Mobile phones have a greater visual and memory impact. In fact, statistics indicate that advertisements on phones tend to be more remembered 54% of the time. The more personal the contact with the user and the devices, the higher the memory ratio you will obtain. In addition, the mobile saturation is much lower. Not having a website adapted to smartphones reduces recall by 20%. The pre-roll video is the ideal format for remembering, since it increases this rate by 58% higher than any other format. Don't you know what a pre-roll video is? Surely you have ever seen an advertisement on YouTube. Well,
A pre-roll ad is one that comes out before the video content. Personalized videos work very well on tablets. The section where your ad is located affects its effectiveness very little, because the content and layout prevail over these elements. Do not forget that the optimal frequency is 5 OTS (opportunity to see) on PC and 3 OTS on mobile phones. The consumer establishes 83% of mobile stimuli , 61% on tablets and 51% on PCs. You must take into account the location of the site so that it is remembered. The native and integrated formats in the content achieve greater impact thanks to not interrupting the user's navigation.