Mar 30, 2022
In Fashion Forum
This is a Seriously Social Community post by Oren Greenberg Do you use Linkedin to market your business? Do you want to use Linkedin tools to better manage your profile and your page?If your target audience is other businesses (B2B) or they are older, Linkedin is the best social network for you. It is the only major social network on which there are more users between the ages of 30 and 49 than those between the ages of 18 and 29. 46% of online adults who have a college degree and 32% of employed adults use Linkedin. The only big downside to Linkedin is that it can take longer. On most popular social networks, you primarily use your page to promote your business. You may have a personal profile, but most of the time it is used for personal business. Some social networks even prohibit you from using it to promote your business. But on Linkedin, you are also encouraged to market your business with your profile. That's why you constantly have to manage two accounts, because both serve different purposes. It can take twice the time. They even have a browser extension. You can share the link to any web page or blog post you are on by simply clicking on this extension and then scheduling it on Linkedin. linkedin images get 98% more comments Buffer also makes it easy to include images in your Linkedin posts. This is very beneficial as images have a 98% higher comment rate. They also have their own image creation tool called Pablo. It gives you access to employee data more than 600,000 images. You can edit these images however you want and even search and add quotes directly from the Pablo dashboard. You can share them directly with Buffer. You may have already noticed that many people generate high engagement with image quotes. Therefore, you should definitely give this a try. They have several other features that make it easier to find and schedule content. That's why it's nice to combine the two and use Buffer for publishing and Hootsuite for other tasks. You can add both your page and Linkedin profile to your Hootsuite account with the free plan as it allows you to connect up to 3 accounts. But the features are very limited. If you want more features, you will have to get the pro plan which costs $14.99 per month. They have more plans and pricing options, you can learn more about each of them here. Tariff packages Starting price per user: $45/month or $348 per year (equivalent to $29 per month if you pay annually)Superior plan: personalized tariff plan for companies Free trial available: Yes, free plan available#3 Oktoposto topmost LinkedIn tool UPDATE - LinkedIn no longer allows third-party tools to post to groups. The following is no longer true and is included for archival purposes only.