Forum Posts

hremon716
Feb 24, 2022
In Fashion Forum
Images are too heavy 2. Images are too big or too small 3. Animated GIFs are not optimized 4. Alternate texts are missing Emails are like icebergs : we often focus on the most visible aspects of it – like CTAs, subject line, quality of copy – forgetting to optimize many others that are not immediately visible to the end user . But alas, these can really make the difference between a basic message and a professional message. Today we're going to look at some errors you might encounter while managing your email images. Indeed, it often happens that you focus all your attention on the graphic rendering of the image : hours of work by the artists or designers, followed by a simple click to upload to the Email Marketing platform. However, to achieve optimal performance, it is not enough to have aesthetically beautiful images with good resolution . There must be at least two additional steps: A precise brief to the graphics department, so that when creating images for emails, they must take into account the specifications and requirements of the email channel Post-load actions on the platform (such as including alt texts, which we will discuss shortly), to minimize the possibility of failure or incorrect image display Next, let's move on to the 4 most common mistakes people make when managing email images. The order is completely random. 1. Images are E-Commerce Photo Editing Service too heavy Everyone likes to dive into a pretty picture, especially if it's well-defined. Nevertheless, we must always keep in mind the medium we use. Suppose the email client does not block images in advance: then we can assume that generally, unless they are sent as an attachment with the communication, the images are not downloaded until the opening of the email . Once the email opens in the client or browser, it makes a request to the server where you stored the images to download and then view. This obviously means that the connection bandwidth is occupied by client/server exchange data. Now the bandwidth is not infinite. You can certainly see how important it is that the file size does not prevent the images from being easily downloaded and displayed . On the mobile side, an image weighing 1 MB is downloaded in about 0.3 seconds. Just think about how long you're normally willing to wait to open a webpage: According to Kinsta, 74% of users abandon pages that don't load within 5 seconds , while the data below from Soasta shows how the rate conversion starts. drops well before 2 seconds. Landing page load time vs conversion rate From this limited data, it is clear how crucial it is to not unduly lengthen the loading time and to properly process the images so that they are small enough to download quickly , while protecting the resolution to avoid the grainy effect . Here are our recommendations to ensure the right balance between lightness and good resolution: Maintain a maximum weight of around 50 KB Make sure the image resolution is 72 dpi Save images in JPG, GIF or PNG format .
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hremon716
Feb 24, 2022
In Fashion Forum
No one can resist a gift, even a symbolic one. In this case, promising a free gift, product or service is a great way to boost sales. This technique must be combined with the emergency lever to increase its effectiveness. Daniel Wellington5. New products When you present a new product or a new collection , communicate it by e-mail. It should be lightly emphasized in the message, accompanying an eye-catching graphic with explanatory text and a call to action that leads to the discovery of the new elements. New product6. Contests To increase traffic volumes on the site and ultimately achieve conversions, a contest-based strategy can be very effective. The advantage of participating in the competition acts as a more than convincing consideration for those who decide to register. Therefore, investing energy and resources (also read – money) into contest activity during low traffic times can be very helpful in boosting site trends and improving engagement . Bonus idea: link the contest to the purchase of a product , in order to promote conversions as well as traffic and engagement. Competition7. Mysterious Offer Curiosity killed the cat, as the old saying goes. There is no doubt that curiosity provides a stimulus to action that should not be overlooked. To entice readers to click, why not play on the mystery and offer a special offer that they can only discover by clicking on the email ? Interactivity + curiosity + savings: the winning combination. Mysterious offer8. Diverting Newspapers Newsjacking is the marketing technique that takes advantage of current E-Commerce Photo Editing Service events , using them as a "hook" to present products or services. An example? Norwegian Air's advertising campaign when Angelina Jolie and Brad Pitt announced their separation. This technique is also perfect in emails: here are two examples related to National Cat Day. It's a surefire way to seduce cat lovers, and not only! cat day Conclude The universe of promotional emails is much broader than the classic “ Discount Discount Discounts ” communications. When developing your campaign, never forget these points: Affordability is a powerful lever, but it is not the only one. Experiment with other forms of communication to present the same product. Always keep in mind the type of relationship you want to establish with your readers. Don't bore them, don't be intrusive, and don't be repetitive. To maximize conversions, experiment with formats , text, call-to-actions, and images. Segment your audience and send each cluster the most relevant offer. To start your promotional email campaign now, try MailUp with a 30-day free trial!When the season is right, all you have to do is unleash your creativity and spark curiosity with captivating, colorful and elegant graphics. Also, on the content side, there's only the action engine and it's not particularly sophisticated – the price. Do you know how to structure an effective campaign for the summer sales? Read the guide> Toms - Sales 2. Promotion exclusive One of the most effective levers we've included is exclusivity. The feeling of being part of a small privileged group has a strong appeal to human psychology. Pave the way for mobile-only, newsletter, member, or friends and family-only promotions like this one from Julep.
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hremon716
Feb 24, 2022
In Fashion Forum
From distant origins to current success Email & Black Friday: a dedicated strategy From theory to practice The key to making the most of November 24 (and the long legacy that endures through Cyber ​​Monday) is to prepare in time, create a sense of expectation, and guide recipients to Day X. Here's eight tips for getting the most four-day shopping discount. Black Friday is the day of discount shopping par excellence. It's a tradition that celebrates the last Friday in November , right after Thanksgiving, when retailers offer great discounts, often across their entire catalog. This year, Black Friday will fall on November 24 , and forecasts indicate that the numbers will be even higher than those recorded in 2016 (a record year) in terms of companies involved and sales of products and services. From distant origins to current success Created in the United States in the 1920s by the Macy's chain of stores , which introduced a day of huge discounts to start Christmas spending , Black Friday only caught on in the 1980s and then finally reached the Europe as a whole. While Black Friday saw record sales of $3.34 billion in the United States in 2016, the opportunities for retailers and consumers are not limited to just one day, however. According to "tradition", discounts E-Commerce Photo Editing Service and offers are extended until the following Monday , which is now known as Cyber ​​Monday . The long streak of Black Friday was born precisely from its success, which led companies to extend the commercial holidays . Email & Black Friday: a dedicated strategy Email can make more of a difference to Black Friday revenue than any other channel. This celebration is not only for retailers and e-commerce , but rather for all companies that can and want to take advantage of a unique opportunity to bring their audience closer to them. And why not see turnover reach the peak of the season before Christmas ? The key to getting the most out of Black Friday is preparing in time , creating a sense of expectation, and guiding recipients to Day X. Here are eight strategic tips for getting the most out of the Black Friday – Cyber ​​pairing Monday. 1. Gather your contacts The weeks leading up to Black Friday are a great opportunity to build a database. The promise to stay up to date with super discounts is a great way to get people to sign up for your newsletter. To collect more contacts, diversify the entry points where people can subscribe to your communications: Dedicated pop-ups on your website Links in company signature An iPad module with Jade Facebook page, with the Facebook application 2. Set the stage with teasers People's inboxes are chaotic under normal circumstances, so imagine what it must be like on Black Friday. The preparation for this occasion must be prepared in advance , informing the recipients and creating anticipation .
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hremon716
Feb 23, 2022
In Fashion Forum
Rule number one: your first email should not be commercial or promotional. It's essential to start the relationship by offering content that people may find useful, doing some preliminary research to understand what's relevant and helpful to your audience. Organizing your email marketing strategy to alternate commercial mailings and informative mailings means relying on a structured editorial plan, focused on both the immediate and the long term. There is nothing more wrong than to consider the email channel as an occasional, impromptu channel that can be used “when you have something to communicate”. The editorial plan makes it possible to give rise to constant and continuous communication . Profile, segment, target the right audience Segmentation and profiling are an integral part of an inbound marketing strategy that allows you to organize your database based on interest groups, needs, and behaviors . The result is the ability to cultivate a truly personalized and relevant relationship with each recipient. There is also a practical motive for brands to engage in segmentation and profiling activities: every contact database has a downgrade (the unsubscribe rate) that is highly dependent on the relevance of your emails. Profiling and segmentation allow you to Image Masking Service minimize churn . If that's not enough, here's some data that shows how segmentation is not an option but an opportunity for brands: According to MailChimp's latest report, the open rate of segmented emails is over 14 times higher % , click through rate is 100% higher and unsubscribes 9% lower . Let users manage their subscription preferences There is a fundamental tool in email marketing that works like a web page, where your contacts can land to independently complete and update their profile. It's called the preference center, and it allows the recipient to change their subscription and self-profile (two things that are good for the brand). The Profile Management Center is a panel subdivided into areas: Personal data , to allow the recipient to update their personal data Subscription types (newsletter or DEM) Frequency of sending each newsletter (according to HubSpot, in 2016 78% of consumers unsubscribed from a brand's emails because they received too many) Social media subscriptions . This is a landing page with its own URL that businesses can insert as a link or call to action in the footer of all their emails, in their welcome emails , in their subscription confirmation emails, or where they see fit. Allow multi-channel sending, including email,
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hremon716
Feb 23, 2022
In Fashion Forum
The benefits of inbound marketing can be extended to any organization or type of business , whether private or non-profit. The sine qua non is an online presence (and above all a website). Let's start with inbound marketing keywords: Content , to address customer questions and information needs Customer lifecycle , to know all the interactions of the user with the company and to propose different actions for each phase Personalization , to make messages more specific to the characteristics, needs and interests of the individual user Multichannel , to communicate with people using the methods and channels they prefer Integration , to synchronize data and information and convert them into new, even more refined strategies. We can distinguish four fundamental steps in the methodology of inbound marketing. The graphic below has been edited by Hubspot and places the necessary techniques and tools under each phase. Inbound Marketing Stages The basic tools used by inbound marketing are: Website Content Marketing SEO social media The most recent and modern are added to the basics: Automating CRM Live chat push-notification However, there is one missing from the list: email marketing . However, we still wonder today about its true nature: incoming or outgoing ? Let's take a moment to clarify. Is email marketing inbound or outbound? The answer is: “ it depends on what you use it for ”. Too many businesses today are turning to email Image Masking Service marketing from an outbound perspective, buying and renting email address lists and therefore implementing pure interruption marketing. But email marketing is something quite different, it is the channel of permission par excellence : the golden rule is that emails are only sent – ​​whether they are informative (newsletter) or commercial (DEM) – only to contacts who have expressed their consent to receive communications. Therefore, email marketing is an inbound marketing channel that businesses can use to attract qualified leads, then drive them to conversion and retain them later. How to Design an Inbound Email Marketing Strategy Define a clear value proposition It is not enough to ask users to subscribe to your mailing list, especially since it is not very effective. We need to change the approach: the subscription request must in itself express the why , and not just be a simple proposal. The “why” is called the value proposition . By providing a strong value proposition, a brand has the ability to initially select users naturally . It is up to each company to find the right value proposition to reach its target. Once the value proposition has been defined, the entry points must be put in place, which involves diversifying the subscription points for the user: Website , via customizable forms or multi-channel pop-ups Events or in-store , via an iPad application Facebook , via a form to be created in a few clicks The other possibility is considering an incentive system , such as trials, webinars, ebooks, or other valuable, downloadable content that requires the user to leave their email address on the subscription form.
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hremon716
Feb 23, 2022
In Fashion Forum
Now for the fun part. Watch how easy it is to create the color blocking effect. First, to match the exact shade of pale pink in the Off screen Dispatch email, we used HTML-Color-Codes.info to identify the color of the image in the header. HTML color codes identify the hex code as . To make the first row the right color, we will: Select line Go to Row Background Color in the right menu Paste the color code (or select manually) Seamless edge-to-edge color! Now let's complete the pink color block. We'll just select the next row and do the same thing again. Now our email is color blocked. Yes, it 's as simple as that . Step 4: Format the text Let's finalize the design of this email with a few formatting touches. We will start with the text. Choose a default font for email Instead of going through each individual content block to choose your email font , go to the Settings menu on the right and select the font you want to use for the whole email. After that, you can change the header font or select the sections you want. Adjust font sizes Tap any block of text and use the drop-down menu to fine-tune the font size. Customize text colors Use this same menu to choose the colors you prefer. Again, use the same matching color code to get the precise shade you need. Format the link style Don't forget the links! In the same Settings menu where you chose the default body font, you can also format the link style. In this case, we will choose black. When adding links to your email, make E-Commerce Photo Editing Service sure the "Underline link" box is checked. (It's even good practice when it comes to email accessibility !) Line height Make sure your body copy has room to breathe. For any content block you modify, adjust the line height of the text. Tip: duplicate the line If you've spent a lot of time formatting text in a particular row, you can simply duplicate it, instead of manually making the same adjustments in another row. Tap the line you want to copy. Next, click on the image of the double box on the far right. Your line will be copied! Then just drag it and grab the directional icon on the left to place the new line in the email. Step 5: Adjust the padding Last step! And this is an important question. Before you finish the email, carefully consider the spacing between your content blocks. If there are still too many spaces or not enough space to breathe elsewhere, it is very easy to make adjustments. For example, there is always a gap between "Offscreen" and "Sending" in the header of our email draft. To tighten it up, tap on one of the content blocks, scroll down to Blocking options in the right menu, and make sure “More options” is enabled under Padding. Then you can decrease (or increase) the padding on any side in any content element. Step 6: Preview the finished color blocking email! Ok, one last, last step. When designing an email, preview it along the way to make sure you like the way it looks on both desktop and mobile. Here is an overview of the evolution of ours: Conclude Creating a color-blocked email is easier than you might think and adds a lot of visual value to your message. If you really want to master the most advanced email design tricks, be sure to download our free email design guide right away!
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