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Raihan Ali
Apr 07, 2022
In Fashion Forum
This post was contributed by joy gendusa, founder email list and ceo of postcard mania. How many leads did you miss your business this year? How many leads have entered your business that have never been closed since the beginning of the time? That is an important question. Probably a lot. Whether you're a small company or a big company, the best leads are the easiest to close, right? But what about prospects who reach out but never close? They are in the abyss: private sales lead abyss. What are you doing to follow them up? Do you follow up? Is there a stereotype about when a transaction will be lost forever? Let's think about it. How much did it cost to get that lead? Let's take a look at the hypothesis analysis of direct mail. Postcard marketers tell you to send 5000 postcards to get a responseit costs $ 2,000 to send these postcards let's say you do that email list and you get 50 calls each of these calls costs $ 40.00 the return on investment (roi) for this example is: you make $ 1,000 from all sales closing 20% ​​of these 50 calls yields 10 sales worth a total of $ 10,000. Deduct the $ 2,000 used for the postcard. It gives you an additional $ 8,000 in your pocket. Congratulation! This is a decent roi, but what about the 40 leads that email list weren't closed? I spent $ 1,600 without a roi (I didn't buy a $ 40 x40 lead = $ 1,600). Now ask yourself how many of your leads won't close in the moon. 40 on average? Multiplying $ 1,600 for 12 months will cost you $ 19,200 a year! What are you doing to close all these leads? How many times do you call before you determine that a lead is "Uncloseable", zero, a few? Did you leave a message in their voicemail, and did you drop them when they didn't call back? How many of your sales reps are, so to speak, simply picking their leads and closing or following up on the rest?
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Raihan Ali

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