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rajia rimi
Jun 22, 2022
In Fashion Forum
The first thing to know is that Ad Console attribution differs from Seller Central, although many ad types are the same. Overall, all units in the advertising console work on Amazon's Industry Email List branded Halo attribution, while in Seller Central, only sponsored brand ads work on Brand Halo. Sponsored Products Campaigns Instead of a 7-day click attribution like in Industry Email List Seller Central, the Advertising Console operates on a 14-day click attribution. Branded Halo attribution applies here. Sponsored Brand Advertising Campaigns Same 14-day click attribution as Seller Central. Brand Halo applies here as it does in Seller Central, BUT it Industry Email List also includes: Your brand's product sales when EITHER Amazon Industry Email List ships and sells the product OR other sellers sell your product. Product Display Ads Measured on a 14-day click attribution. Amazon's branded Halo attribution applies here. What if there is a promotion? In Seller Central or in the Advertising . Console, attribution is handled the same way. Any Industry Email List discounts applied before the customer enters the payment phase are applied and removed from the allocated ad revenue. But if the discount was applied during the checkout process, Amazon still shows the full retail price as the sale. Here is an example: Let's say the item you're promoting Industry Email List costs $100. If it sells, Amazon reports a sale of $100. Suppose you have a COUPON for $15 off (discount before checkout) and the customer clicked on it. Amazon reports an $85 sale. In this case, the discount has been taken into account.
Advertising Console Attribution Industry Email List content media
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